SeatGeek, a New York based tech start-up and leading ticket search engine, is partnering with Bloomberg Philanthropies to make the unique New York cultural arts experience discoverable in a new, dynamic way.

The Discover New York Arts (DNyA) Project is a groundbreaking partnership bringing together two of New York City’s most vibrant sectors: high tech and the arts. This pilot effort utilizes SeatGeek’s industry leading search technology to help promote live shows and events from over 30 New York City arts organizations, and will provide a new platform for these organizations to market their performances to a broader audience than ever before possible.

Discover the DNyA Homepage at www.seatgeek.com/dnya

How it works: Now when anyone visits SeatGeek and accesses their unique user preference technology to search for tickets for anything from a Giants game, to a Broadway show, to the Rockettes at Radio City, they will also be provided information about exciting, unique, yet lesser-known arts experiences throughout New York City.