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Mayor Bloomberg hosted a ticker-tape parade through NYC for the Super Bowl XLVI champion New York Giants, followed by a celebration at City Hall, where he gave the champs keys to the city.

The Giants Super Bowl victory over the New England Patriots was an incredible win for NYC, and the ticker-tape parade was another big win for New Yorkers and the city’s small businesses.

Before the parade, the mayor announced the parade would have an economic impact of between $19 million and $38 million, providing yet another boost to NYC’s booming tourist industry.

The costs of the parade were offset by the official sponsors, including: Duane Reade, Hackensack University Medical Center, Hospital for Special Surgery, MasterCard, MetLife, New York Presbyterian Hospital, Pepsi, PVH, Stop & Shop, Timex, Toyota, WFAN Radio and Walgreen’s.

See video and photos from the Giants Super Bowl XLVI victory parade and celebration below.

Mayor Bloomberg holds the Lombardi Trophy with Super Bowl XLVI MVP Eli Manning.

Mayor Bloomberg on the Giants parade float with New York Governor Andrew Cuomo and Eli Manning.

Mayor Bloomberg with Giants defensive end Justin Tuck and Eli Manning.

Mayor Bloomberg presents a key to the city to Giants wide receiver Hakeem Nicks.

Mayor Bloomberg presents a key to the city to Giants defensive coordinator Perry Fewell.