Neighborhood x Neighborhood Campaign Invites Travelers to Explore NYC's Five Boroughs
By NYC.gov - MAR. 13, 2013
Mayor Bloomberg and NYC &
Company, New York City's official marketing, tourism and partnership
organization, today announced Neighborhood x Neighborhood, a new initiative
designed to support local
businesses and encourage tourism in neighborhoods outside traditional tourist
locations across the five boroughs. Starting today with Bushwick, Fort Greene
and Williamsburg, Brooklyn, NYC & Company will promote neighborhoods each
month as a visiting points of interest for New Yorkers and the more than 52
million visitors who travel to New York City each year. More and more travelers
are visiting boroughs beyond Manhattan, and in just the past six years, 72 new
hotels have been built outside of Manhattan alone.
"Visitors to New York City should
know that in every borough of our great city, there are neighborhoods with
great restaurants, shops and cultural institutions," said Mayor Bloomberg. "We've
focused on bringing more tourists to neighborhoods outside of Manhattan, and
it's paid off with more hotels being built and tourism-related economic
activity happening in those boroughs. Our neighborhoods are what make New York
City unique, and visitors who explore the boroughs beyond the beaten path are
sure to be rewarded with unforgettable, only-in-New-York experiences."
"Under Mayor Bloomberg's leadership
the tourism industry in New York City continues to prosper and is an important
pillar of our five borough economic development strategy," said Deputy Mayor
Robert K. Steel. "With more hotels, attractions and transportation options than
ever before, Neighborhood x Neighborhood will encourage visitors from across
the globe to take advantage of the value, affordability and accessibility of
neighborhoods in all five boroughs and keep New York City at the forefront of
attracting new and repeat visitors."
"Whether a local, first-time
traveler or repeat visitor to New York City Neighborhood x Neighborhood will
offer up a number of unique suggestions on what to see and do here," said NYC
& Company CEO George Fertitta. "Highlighting a combination of popular
attractions, hidden gems and off-the-beaten-path activities, we are going to
broaden the common perception of our City while disbursing visitor spending
among our local businesses."
"Neighborhood x Neighborhood is
another example of NYC & Company's constant efforts to attract new and
repeat visitors to New York City," said Emily Rafferty, Chairman of NYC &
Company's Board of Directors and President of the Metropolitan Museum of Art.
"The new initiative will spotlight the vast range of restaurants, retailers,
hotels, performing arts and culture venues across the five boroughs to New
Yorkers and international audiences and help us reach our goal of 55 million
visitors and $70 billion in economic impact by 2015."
As New York City's landscape of
over 90,000 hotel rooms, 25,000 restaurants and over 31,000 retail trade
establishments (supporting 356,000 leisure and hospitality jobs) continues to
grow, the City strives to meet its new goal of welcoming 55 million visitors by
2015, generating $70 billion in economic impact. With Neighborhood x
Neighborhood, NYC & Company aims to encourage the influx of visitors to
explore neighborhoods, attractions and hotels outside the traditional tourist
Starting today, the first
neighborhoods to be featured by this monthly program are Bushwick, Fort Greene
and Williamsburg, Brooklyn. Information on the many museums, restaurants,
venues and stores in the neighborhoods lives on NYC & Company's website at nycgo.com/neighborhoods, and photos
and B-roll are available for download at nycgo.com/pressphotos.
"I fully support the Neighborhood x
Neighborhood campaign and the expansion of New York's tourism into our
outer-borough gems," said Council Member Letitia James. "I am pleased that
historic Fort Greene--home to the Brooklyn Academy of Music, the Brooklyn Flea,
and architectural and cultural landmarks--will be one of the program's first
"Neighborhoods like Williamsburg
are what make New York the greatest city in the world. Williamsburg's diverse
communities, cultural events, and restaurants make it the perfect location for
visitors looking to spend an exciting day. I couldn't be any more proud to
represent Williamsburg and the unique neighborhoods surrounding it in my
district," said Council Member Stephen Levin.
A unique neighborhood located in northern Brooklyn,
Bushwick has an industrial past but is quickly becoming known for inventive
dining, bold arts and vibrant nightlife. Several subway lines run through
Bushwick, including the L, M, J and Z,
making a visit to the cutting-edge neighborhood an easy trip from any part of
Open since 2008, Roberta's has an unassuming facade that fronts a popular
Italian restaurant known for its artisanal Neapolitan pizza and multilevel
garden. In additional to cleverly named pies with unusual toppings, Roberta's
has pasta, salumi and entrées such as cod with blood orange, poppy seed and
Located in a renovated textile mill, the Shops at
the Loom is home to roughly 20 businesses,
where visitors will find everything from a salon and yoga center to cafés and
A former warehouse, 56 Bogart is now a major art center, comprising commercial
galleries, artists' studios and art spaces. Galleries include NURTUREart, the
Bogart Salon and Momenta Art.
Fort Greene is surrounded by Boreum Hill, Clinton Hill
and Prospect Heights. Its cafés, bike shops, bakeries and family-owned stores
along with its rich history all add vibrancy to this leafy brownstone
neighborhood. Fort Greene is also home to Brooklyn's first park, Fort Greene
Park, and the neighborhood is conveniently accessible by the B, D, M, N, Q,
R, 2, 3, 4 and 5 subway lines.
A destination for performing arts and cinema, BAM
(Brooklyn Academy of Music) boasts more
than 200 stage performances every year as well as BAMcafé Live performances and
film screenings. Also in Fort Greene is the Kumble Theater for the Performing
Arts, an intimate venue offering theatrical productions, music events and dance
One of America's first naval shipyards, Brooklyn
Navy Yard now houses BLDG 92, an
exhibition and visitors center. Celebrating the Brooklyn Navy Yard's past,
present and future, BLDG 92 hosts exhibits, public tours, educational programs,
archival resources and more.
Already a popular destination for New Yorkers and
visitors alike, Williamsburg is a diverse neighborhood that has evolved quickly
in the last 15 years. The many independently owned restaurants that line
Williamsburg's streets reflect the neighborhood's diverse cultures. Close to
the L, G, J, M and Z subway lines,
Williamsburg is easily accessible from any part of New York City.
Arrive in Williamsburg on NY Waterway's East River
Ferry. Costing only $4 a ride, the East
River Ferry gives travelers the opportunity to admire New York City's
unparalleled skyline while traveling to Williamsburg. Upon arrival at the North
Williamsburg terminal, visitors are a short walk from the center of the
neighborhood and many exceptional retailers and restaurants.
For a taste of both Williamsburg's Latino and Italian
communities, visit Brooklyn Cupcake.
The local favorite serves up unconventional cupcake flavors like tiramisu,
guava con queso and French toast. To sample more of Williamsburg's Latino
heritage, Bar Celona is an upscale bar and lounge that offers Latin-infused
tapas and creative cocktails.
The former chef of Brooklyn's famed Diner has now
joined Saltie, a nautical-themed bakery
and sandwich shop that serves both innovative and traditional treats. Menu
items include goat cheese and jam breakfast tarts and the Ship's Biscuit,
Saltie's version of an egg and cheese sandwich, with fluffy eggs and creamy
ricotta on homemade focaccia bread.
A favorite among Williamsburg residents, La Superior is a no-frills Mexican restaurant, open for brunch,
lunch and dinner. The inexpensive yet delicious restaurant serves up dishes
ranging from beef tongue tacos to chicken enchiladas.
A meat-lovers delight, Fette Sau serves barbecue by the pound piled on butcher paper
and craft beer by the gallon. The notable Williamsburg restaurant smokes its
meats in-house with their own dry rub and exclusively uses organic and/or
family-farmed heritage breed animals. The menu changes daily but includes flank
steak, ribs and pork belly.
Although many people travel to Williamsburg to enjoy
the cuisine, locals also frequent the neighborhood for its wide selection of
unique fashion boutiques. Grand Street
is home to Fresthetic, Live Astro and Rebelution Ink-all popular designers who
are well known for their distinctive silk-screened T-shirts.
New York City is five cities in
one: Brooklyn, Bronx, Manhattan, Queens and Staten Island. The Neighborhood x
Neighborhood initiative intends to spotlight the affordability and
accessibility of neighborhoods across the five boroughs with a particular
emphasis on areas that have seen new hotel development in recent years.
Neighborhoods and featured highlights were chosen in collaboration with City
Council officials, NYC Small Business Services, business development districts,
community leaders and with consideration of NYC & Company's more than 2,000