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Mike Bloomberg’s Statement on the Defeat of JUUL’s Proposition C Ballot Measure

JUUL put itself on the ballot with Proposition C and voters overwhelmingly rejected it. Proposition C was designed to circumvent a San Francisco law enacted with the support of local residents and their elected officials, but the city stood so strongly in favor of kids’ health that JUUL was forced to drop out of its own campaign. The message is clear: kids’ health comes before tobacco industry profits. A majority of voters across the political spectrum in this city and nationwide support getting all flavored e-cigarettes off the shelves. I am proud to stand with this community and all others that support this goal.

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