In 2006, Mike Bloomberg set a goal of attracting 50 million annual visitors by 2015. In 2011 – four years early – the City reached that goal. In 2013, the City reached a new record high of 54.3 million visitors, who generated an estimated $59 billion in economic impact and helped support jobs.
Record number of visitors (54.3 million) in 2013 who created a record economic impact of nearly $59 billion.
Between 2006 and 2013, NYC had the highest hotel growth rate in the country.
NYC opened 18 international tourism offices operating around the world.
Record Number of Visitors
54.3 million people visited New York City in 2013.
In 2013, the total economic impact of tourism was approximately $59 billion.
The economic impact of visitors’ direct spending in NYC was $39.4 billion in 2013, up from $26.4 billion in 2006.
In 2013, 370,000 New Yorkers were employed in the leisure and hospitality sector.
Number One Destination
In 2013, NYC was the number one destination in the US for overseas visitors.
Port of Entry
In 2013, NYC airports remained the nation's top port of entry, capturing an average of 22% of all arriving overseas visitors to the US.
65% of visitors to NYC had been here before.
NYC had the highest growth rate in the U.S. for new hotel development and almost one-third of NYC’s hotel room inventory (32%) had been added between 2006 and 2013. Approximately one-quarter of this new inventory opened in boroughs outside Manhattan.
5 Borough Strategy
Data suggests borough visitation increased following campaigns to promote attractions outside of Manhattan.
NYC & Co. created offices in 18 countries around the world.3