“Brazil has long been a strong leader in the global fight against tobacco, and this lawsuit against tobacco companies marks another important step forward. Brazil’s public health care system is forced to spend billions every year to treat tobacco-related illness and disease, and tobacco companies must be held accountable. I applaud the Brazilian government for taking action, and for protecting the right to health that its constitution guarantees for all citizens.”
Background on Bloomberg & Tobacco Control
Michael R. Bloomberg has long been focused on improving public health—during his time as New York City Mayor, in his work through his foundation, Bloomberg Philanthropies, and now in his role as the World Health Organization Global Ambassador for Noncommunicable Diseases.
Bloomberg Philanthropies has committed nearly $1 billion since 2007 to combat tobacco use worldwide. The Bloomberg Initiative to Reduce Tobacco Use partners with low- and middle-income countries to reduce tobacco use through a comprehensive, proven approach that combines evidence-based policy change with increased public awareness. Key strategies of this approach include creating smoke-free public places, banning tobacco advertising, increasing tax on tobacco products, requiring graphic pack warnings and supporting hard-hitting mass media campaigns.