Mike Bloomberg Statement on Today's Juul Announcement
OCT. 17, 2019
Don’t be fooled, Juul’s announcement is both too little and too late. Juul’s decision to keep mint- and menthol-flavored e-cigarettes on the shelves is a page right out of the tobacco industry’s playbook. Juul knows that nearly two-thirds of high school students who use e-cigarettes now use mint or menthol flavors, which is driving Juul’s bottom line. This is precisely why the FDA must honor its commitment to remove all flavored e-cigarettes from the shelves as quickly as possible.
An international leader on public health and the WHO global ambassador for noncommunicable diseases, Mike works to create better, longer lives for the greatest number of people.
IN MIKE'S WORDS
The science is clear: employ data-driven approaches to large public health problems and death and illness rates fall.