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Mike Bloomberg Statement on Today’s Juul Announcement

Don’t be fooled, Juul’s announcement is both too little and too late. Juul’s decision to keep mint- and menthol-flavored e-cigarettes on the shelves is a page right out of the tobacco industry’s playbook. Juul knows that nearly two-thirds of high school students who use e-cigarettes now use mint or menthol flavors, which is driving Juul’s bottom line. This is precisely why the FDA must honor its commitment to remove all flavored e-cigarettes from the shelves as quickly as possible.

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