Mike Bloomberg's Statement on FDA Action to Stop E-Cigarette Companies from Marketing to Minors

By Mike Bloomberg - SEP. 12, 2018

The rise of e-cigarettes is hooking a new generation of kids on nicotine – and we can’t let that continue to happen. Today’s decision by the U.S. Food and Drug Administration (FDA) to force manufacturers to produce plans for reducing youth sales is an important step forward. But we need to go further. If these companies keep targeting children, the FDA needs to take their products off the market. And the FDA should immediately move to regulate flavored e-cigarettes, instead of waiting until 2022, as it is currently planning to do. Two million middle and high school students are already using e-cigarette products regularly - and unless we take bolder action now, that number will rise.

 

Michael R. Bloomberg is the World Health Organization’s Global Ambassador for Noncommunicable Diseases

MIKE BLOOMBERG

An international leader on public health and the WHO global ambassador for noncommunicable diseases, Mike works to create better, longer lives for the greatest number of people.

IN MIKE'S WORDS

The science is clear: employ data-driven approaches to large public health problems and death and illness rates fall.

WHY PUBLIC HEALTH
WHY PUBLIC HEALTH