In response to a new series of “corrective” television and newspaper advertisements by cigarette manufacturers explaining how they willfully misled the public about the negative health effects of tobacco products, WHO Global Ambassador for Noncommunicable Diseases Michael R. Bloomberg said:
“These ads, mandated by a U.S. District Court more than 10 years ago, are a reminder of a simple truth: tobacco products are the only ones on earth that, if used as directed, may kill you. These new warnings will reinforce public awareness of the health dangers of smoking and are a reminder of why we must also continue to advocate for policy changes that are in the interest of the public’s health.”
Eleven years after the world’s largest tobacco product manufacturers were found liable for fraudulently covering up the health risks associated with smoking, these advertisements come at a pivotal time for tobacco control. Around the world, national and local governments, regulatory agencies and foundations continue to work together to evaluate and implement proven interventions, including tobacco taxes and marketing policies, to save millions from preventable disease and death.
Read more in The New York Times: Why Tobacco Companies Are Paying to Tell You Smoking Kills
Background on Bloomberg & Tobacco Control:
Michael R. Bloomberg has been focused on improving public health from his time as New York City Mayor and now through his foundation, Bloomberg Philanthropies, and his role as the World Health Organization Global Ambassador for Noncommunicable Diseases.
Bloomberg Philanthropies has committed nearly $1 billion since 2007 to combat tobacco use worldwide. The Bloomberg Initiative to Reduce Tobacco Use aims to reduce the global demand for tobacco through a comprehensive, proven approach that combines policy change with increased public awareness. Key strategies of this approach include creating smoke-free public places, banning tobacco advertising, increasing tax on tobacco products, requiring graphic pack warnings and supporting hard-hitting mass media campaigns.