As part of an ongoing advertising partnership powered by Mike Bloomberg’s $100 million investment in Florida to support Joe Biden, Priorities USA Action and Latino Victory Fund are releasing a new Spanish-language TV ad running in Miami through Election Day. The new TV ad, “Character,” demonstrates Donald Trump’s inability to meet this moment and protect the American people while the coronavirus threatens our health and plunges our economy into a depression. The ad presents that “times of crisis reveal character.”

This week, Mike Bloomberg’s Independence USA PAC began airing two new ads, “Like We’ve Never Seen It” and “Middle Class First.” Both TV ads will run statewide on broadcast and cable. With the rise of COVID-19 in Florida, “Like We’ve Never Seen It” highlights Trump’s continued downplaying of the virus and mishandling of the pandemic. “Donald Trump is still ignoring the facts,” the ad says. “With over 220,000 dead, 8 million infected and cases spiking again in Florida, Trump bashes his own medical experts.” “Middle Class First” focuses on Joe Biden’s experience successfully extending tax cuts to Americans as vice president, and his plan to cut taxes for the middle class as president.

This week, Mike Bloomberg’s Independence USA PAC began airing a new Spanish-language ad, “Ellos Lo Son,” featuring Cuban-born anti-Communist author and journalist Carlos Alberto Montaner. The TV ad will run in the Miami Market on broadcast and cable. The PAC also has a Fox News specific buy in Miami for “Ellos Lo Son” and previously aired “Somos Patriotas,” including English subtitles.

Mike Bloomberg is ploughing an additional $20 million into this election cycle, flooding the airwaves in North Carolina, Texas and Arizona to promote down-ballot candidates who share his views on climate.

The billionaire former New York City mayor has concentrated largely on Florida in the general election. But his private polling found President Trump vulnerable in two of the country’s biggest red states.

Priorities USA Action, Latino Victory Fund and Mike Bloomberg Make the Case for Biden’s Vision and Strength Priorities USA Action and Latino Victory Fund today unveiled a new Spanish-language ad, which will run as part of its ongoing and unprecedented TV ad campaign in Florida and other key battleground states, funded by Mike Bloomberg and seeking to mobilize Hispanic voters across Florida for Joe Biden. The ad, “Very Strong,” contrasts Donald Trump’s weak and ineffective presidency with Joe Biden’s proven track record of strong, decisive and effective leadership.

Today, Unite the Country (UTC) launched a closing advertisement featuring Cindy McCain, the wife of late U.S. Senator John McCain. In the ad, “Trust,” McCain highlights Joe Biden’s long history of honoring the sacred responsibility to protect our troops. “The brave Americans who serve our country deserve a president who values their commitment to our nation,” said Amanda Loveday, chief of staff of Unite the Country. “Vice President Biden will always protect them because he knows what it is like to send a child off to fight.”

As Donald Trump flies to Florida to cast his ballot today, Mike Bloomberg’s Independence USA PAC began airing a new ad, “Vote,” urging Florida voters to cast their ballots for Joe Biden, effectively cancelling out Donald Trump’s vote. The ad’s message is clear when it says: “President Trump is voting in Florida. But your vote can cancel his out. Make your voice heard. Vote NOW for Joe Biden.”

BlackPAC and Mike Bloomberg today announced the expansion of the ongoing efforts to reach voters in Florida through digital ads focused on mobilizing the Black community to vote for Joe Biden and Kamala Harris. This $4.07 million investment, funded by Mike Bloomberg, supports BlackPAC’s efforts to reach and mobilize Black voters in Florida. In partnership with Bloomberg and Priorities USA, BlackPAC is also currently running a $3.4 million television ad campaign specifically focused on reaching Black voters. In partnership with Bloomberg and Unite the Country, BlackPAC earlier this month launched a $2.1 million radio ad campaign on Black and Caribbean radio across the state.

Former New York City mayor and presidential candidate Mike Bloomberg continues his ground game assault in Florida—this time funding a union whose workers have been devastated by the pandemic—to reach Black and Latino voters. Bloomberg’s $1 million contribution is to UNITE HERE’s Take Back 2020 program, which is employing hundreds of laid-off Florida hospitality workers who are canvassing in Central and South Florida. It is the latest announcement concerning the $100 million cash injection he pledged on behalf of Joe Biden, enabling the Democratic nominee to focus on other states.